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My name is Jeremy Beyda. Reach me at jbeyda at gmail.

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Fringe Advertising

At the start of each commercial break for the hit show Fringe, viewers see a note across the top of their screen saying that the show will return in 90 seconds.  It is, to my knowledge, the only show that does this.

I wonder if this has had any effect on commercial viewing habits.  When i see that note, I think that 90 seconds isnt so bad and that it wouldnt be the worst thing to watch the commercials.  Truth be told, I only think this and then fast forward.  The point is, i cant remember the last time i even considered watching commercials (super bowl does not count).

Hulu does this for its online repeats and it to be very effective.

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