11th
Iphone's appeal to the over 50 crowd
My parents both hate their current cellular flip phones and have ultimately decided to get the new iphone. It wasnt 3g, itunes, apps or the like that was the deal clincher for them. Instead, it was the large visual keyboard. As their eyesight gets worse, its harder and harder for them to see the keys on their cell phones. This made the blackberry a non starter and the iphone a clear winner.
Some thoughts
1. has any analyst factored into iphone sales projections the appeal to senior citizens?
2. the cellphone market for senior citizens must be huge. i read all about social networks for the 50+ crowd but that crowd is much more likely to have a cell phone than membership to a social network. Why hasnt anyone developed a senior citizen friendly cell phone?